SHELF READY LTD

Your Gateway to New Zealand’s Supermarket  Success

Helping NZ food brands get supermarket-ready – from GS1 compliance to shelf placement.

Our
Vision

To simplify the GS1 compliance process for businesses in the food industry by offering comprehensive, hands-on support. We aim to guide companies through every step—from registration and barcode integration to optimising product listings for retailers. By providing tailored solutions, winning sales strategies, ongoing education, and strategic consulting, we empower businesses to become shelf-ready, ensuring they meet industry standards, streamline their operations, and expand into national markets.

We Are Here To Help

Step 1: Get GS1 Ready

Getting your product retail-ready starts with setting up a GS1 account — the key to traceability and supermarket listings. At SHELF READY, we guide you through GS1 registration process and allocation of the unique GTIN barcodes needed for product ID.

Because GS1 submissions involve fees, errors can be costly. We help ensure your product’s nutritional info, packaging, and barcodes meet retail standards before submission, avoiding delays.

Navigating GS1 can be complex, but we make it simple. From setup to shelf, SHELF READY supports you every step of the way, so you can focus on growing your business.

Step 2: Product Recall Preparedness

Before hitting supermarket shelves, having a strong traceability and recall system is a must — not just best practice, but a requirement from Foodstuffs and Woolworths.

SHELF READY helps you set up and test a GS1-compliant recall plan, ensuring you can trace batches and respond quickly if issues arise. We guide you through a mock recall, so you're prepared long before it matters.

Step 3: Retail Strategy

SHELF READY helps you confidently navigate Foodstuffs and Woolworths — from building promo calendars to crafting monthly deal sheets and compelling sales pitches.

We guide you through key supermarket processes like shelf placement, product ranging, rebates, GP margins, article codes, and display standards.

We also prepare you for managing credit returns — saving time, money, and stress while strengthening retailer relationships.

In a competitive market, success starts with preparation. SHELF READY gives you the tools and strategy to get your products on the shelf — and stay there.

Our Services

Expanding your products into New Zealand’s supermarket industry? SHELF READY is here to help you navigate the complexities of getting your product shelf-ready with ease and confidence. 

Our expert team specialises in streamlining the process, ensuring your brand meets all retail requirements and stands out to buyers. With extensive knowledge of supermarket logistics and operations, we provide end-to-end support to take your business to the next level.

  • Our goal is to give your product the best possible chance of meeting GS1 verification standards—the first time. We guide you through key requirements including:

    • Accurate nutritional information and allergen statements

    • Barcode assignment and placement

    • Inner and outer case quantities

    • Net weights

    • Retail packaging readiness

    With GS1 charging fees for each verification attempt, getting it right the first time is crucial. We help you avoid costly delays and reprints by ensuring your packaging is compliant before it goes to GS1 and before you invest in commercial printing.

    Let’s save you time, money, and stress—so your product is shelf ready, faster.

  • While we can’t predict when an issue might arise in the food industry, being prepared ensures you can act quickly and effectively if it does.

    At SHELF READY, we’ll help you set up an account and guide you through the necessary steps to conduct a mock product recall. We’ll also assist with batch traceability to ensure you’re fully equipped to handle any situation.

    Being prepared today gives you the peace of mind to navigate any challenges tomorrow.

  • SHELF READY helps you navigate Foodstuffs, Progressive, and their stores, from promo calendars to sales strategies, deal sheets, and building strong buyer relationships.

    We guide you through supermarket expectations, shelf placement, product relays, product ranging, rebates, GP margins, and article codes. We will assist you with a guided store visit and buyers meeting so you can learn how to pitch your product with confidence, giving you the best chance for success!

    We also prepare you to manage credit returns, saving time, money, and strengthening retailer relationships.

    Success starts with preparation. SHELF READY provides the tools and strategy to get on the shelf and stay there.

  • We offer a comprehensive service designed to help your company become fully GS1 compliant, ensuring that your products meet industry standards and are ready for supermarket listings. Our full package includes:

    GS1 Compliance Setup:

    • Guidance through the GS1 registration process

    • Issuance of GS1 barcodes for your products

    • Ensuring all compliance requirements are met for efficient product identification

    Mock Product Recall:

    • Conducting a mock product recall to ensure your company is prepared in the event of an actual recall

    • Training on recall procedures, including communication strategies and regulatory requirements

    • Testing your systems to ensure a swift and compliant recall process, protecting both your brand and customers

    Supermarket Listings:

    • Help with preparing and submitting your product information to key supermarkets

    • A guided store visit and buyers meeting so you can pitch your products with confidence

    • Navigating the process to ensure your products are accepted and correctly listed

    • Helping your team feel confident and ready for successful retailer interactions.

    Article Code Registration:

    • Assistance with obtaining and registering article codes for all your products

    • Streamlining the process for accurate product data and packaging information

    Ongoing Support:

    • 30 days of continued support with any changes or updates to your product data

    • Advice on maintaining compliance and staying up to date with supermarket requirements

    Our goal is to simplify the process, reduce barriers to entry, and ensure your products are fully prepared for the retail environment, while also helping you safeguard your business with proper recall readiness.

  • Monthly compliance checks, barcode updates, retailer support

    Post-Onboarding Support

    • Ongoing support after listing to troubleshoot compliance or documentation issues

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!